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Lara Acosta
From unemployed graduate to LinkedIn’s #1 female creator in just 12 months. You might think personal branding takes years to master, but Lara Acosta discovered it’s about having the right system. With 20M+ impressions and multiple six-figure revenues, she’s proven that anyone can build a powerful personal brand – if they know the blueprint.
Want to know the real secret to personal brand success? While most focus on vanity metrics and viral posts, Lara’s approach centers on something far more valuable: authentic storytelling that converts. She’s helped over 700 entrepreneurs transform their LinkedIn presence into revenue-generating machines, featured in Forbes, Kajabi, and Semrush for her revolutionary approach to personal branding.
Her journey reads like a masterclass in modern entrepreneurship. In 2022, she was just another unemployed graduate with a LinkedIn app. By 2023, she’d become the platform’s leading female creator. Now, she’s building the education platform that will help thousands more follow in her footsteps.
Through her YouTube channel, newsletter reaching 15,100+ professionals, and LiterallyAcademy.com, Lara shares the exact frameworks that took her from zero to industry leader. Whether you’re starting from scratch or looking to scale your existing brand, her proven strategies cut through the noise and deliver results that matter.
The Max Tornow Podcast
#281 Lara Acosta & Darren Lee – SLAYing the Social Media Game; Mastering LinkedIn; AI Content Creation
In this episode, I had a conversation with Lara Acosta and Darren Lee. Lara Acosta is an entrepreneur and personal brand strategist. She is also one of LinkedIn’s Top 100 Creators worldwide and was named the #1 female creator on LinkedIn in 2023. With a following of 200,000, Lara has quickly risen to the top of the online world. Darren Lee is an international entrepreneur, world traveler, and one of the leading podcast hosts today, especially in the realms of business and entrepreneurship. He has generated over 50 million views across 30 shows and is the founder of Voice.
We delved deep into creativity, productivity, and personal growth—discussing everything from building effective content strategies and Lara’s SLAY framework to the impact of caffeine and nicotine on productivity. Lara shares her journey of breaking free from negative cycles and embracing self-love, while Darren reflects on his life in Bali and reveals the secrets behind his “foot in the door” strategy.
We also explored stereotypes, the rise of nerds in 2024, and LinkedIn hacks for achieving higher reply rates and much, much more. 😉
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As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.
Follow Lara Acosta on LinkedIn:
https://www.linkedin.com/in/laraacostar/
Follow Lara Acosta on YouTube:
https://www.youtube.com/@Laraacosta
Follow Lara Acosta Instagram:
https://www.instagram.com/laraacostar
Follow Darren Lee on Instagram:
https://www.instagram.com/darrenlee.ks
Follow Darren Lee on YouTube:
https://www.youtube.com/@Darren_ks
Follow Max Tornow on Instagram:
https://www.instagram.com/max_tornow_business/
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Subscribe to Max’s YouTube channel for more business & lifestyle content:
https://www.youtube.com/@MaxTornow
Timestamps:
00:00 – Introduction
0:03:26 – Will old businesses fail?
0:08:55 – Max’s first business
0:13:01 – How big is Lara’s team?
0:15:56 – Using caffeine for writing
0:20:53 – How Lara started writing
0:21:39 – How did Lara and Darren meet?
0:22:21 – Differences between social media platforms
0:35:55 – Lara’s SLAY framework
0:44:31 – How Max started his Reels course
0:47:44 – Darren’s new “foot in the door” strategy
0:51:30 – Is over-delivering expected from the start?
0:54:49 – Using AI for writing
1:10:12 – How to teach someone to write
1:21:22 – How much innovation exists in social media content?
1:38:07 – If you want to succeed, you need to be ultra-committed
1:40:12 – People running businesses they don’t understand
1:51:06 – The “Red Pill” community and its impact on modern dating
1:54:09 – Every man thinks he can win a fight and get a girl until he tries
1:57:32 – Are men intimidated by successful women?
2:03:28 – The dangers of OnlyFans
2:09:28 – How Lara got out of the negative loophole
2:17:37 – The pit bull and gentleman dilemma in relationships
2:19:15 – How to find Darren and Lara
